BetMGM Signs Jamie Foxx to Feature in Its New NFL Ad Campaign
Expertise: Online casino, iGaming
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The North American sport takes center stage as Foxx stars in the gambling ads that promote sports betting provided by the gaming operator. BetMGM boasts its betting culture has been shaped by its Las Vegas history and its success is founded on hospitality, entertainment, and customer care. The advertisements it produced were themed Anthem, Second Chance, and Feel Welcome, and these aimed to show the gaming operators’ core principles.
Brian Billow directed the range of gambling advertisements for BetMGM in collaboration with ad agency Highdive, and the gaming company says it will screen these promotions throughout the regular NFL season
I always love creating fun content with my BetMGM family when football season comes around. We had a blast filming these spots and showing the swagger of BetMGM.
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Nov 06, 2026The Anthem, Second Chance, and Feel Welcome Campaign Themes
Jamie Foxx played a variety of roles in the advertisements aimed at highlighting the wagering culture and Las Vegas history of BetMGM. The advertising campaign was broken into three sectioned themes, with the Anthem adverts showing Foxx representing several characters on an NFL match day and the bonuses and reward promotions run by BetMGM.
Second Chance focuses on Foxx playing the role of a sportscaster who highlights player scorers relating to the first touchdown in the match. Finally, Jamie Foxx appears in the Feel Welcome promotion which highlights the bonuses for new players and rewards if their first bet is unsuccessful.
Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM’s exciting new features for football season.
Recently BetMGM has also announced it will host a Blackjack Event for NFL Legends.
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