BetMGM UK Announces Laura Woods as a New Ambassador

Gaming operator, BetMGM UK, part of the LeoVegas Group, has announced that it has signed TV sports presenter Laura Woods as its new Ambassador. She joins the operator in time for the imminent start of Euro 24.

BetMGM names Laura Woods as ambassador

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Woods, who is a TV presenter for TNT Sports and ITV Sport, will be writing a weekly blog where she will give her thoughts on current sports topics. Under the terms of the partnership, Laura Woods will make regular videos and contribute social content to BetMGM platforms.

Additionally, she will also take a prominent role in a range of advertising campaigns across BetMGM UK channels.

The presenter mentioned another reason she was pleased to represent BetMGM as an ambassador is that she shares the sports betting operator's commitment to providing a responsible gaming environment for its customers.

I’m delighted to be joining BetMGM as the brand’s newest ambassador, particularly ahead of a huge couple of months in the sporting calendar with the Euros starting in just two days’ time, the Olympics weeks away and, of course, the new Premier League season just around the corner. BetMGM has a strong ethos around responsible gambling – something I’m really passionate about. It’s a really exciting partnership and I can’t wait to get started!

Laura WoodsAmbassador for BetMGM

More Business News

BetMGM Continues To Keep High Profile in UK Market

BetMGM launched in the UK in September last year, and it has made an immediate impact on the sports betting platform with sponsorships of the Premier League Darts competition, and becoming an Official Partner of Newcastle United FC, reaching an audience of millions.

Since launching in the UK BetMGM has partnered with celebrities to raise its brand awareness, and Laura Woods is the latest of several brand ambassadors, including Chris Rock, who is the face of its advertising campaigns across all media channels.

Laura is the ideal fit for the BetMGM brand as we grow our ambassador network. Her broadcasting career to date has been hugely impressive, entertaining, and informing sports fans across the UK week in week out and we’re excited for Laura to share her wealth of knowledge and expertise with our customers.

Sam BeharDirector of UK, Ireland, and Sponsorships at LeoVegas Group


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