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BetMGM Set to Be the Title Sponsor of Premier League Darts in 2024

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BetMGM, the online casino and sports betting operator, has announced it is to be the title sponsor of this year’s Premier League Darts competition, held in a variety of locations across the United Kingdom (UK). The competition features 8 of the top players in the world who play each other on 17 nights from February to May this year for prize money of £1 million.

This follows the recent World Darts Championship, sponsored by Paddy Power, which enjoyed record viewing figures. Mainly due to the teenage sensation Luke Littler, who is just 16 and made it all the way to the final, where he was beaten 7-4 by world no 1 Luke Humphries in a thrilling final.

Related: Paddy Power’s Campaign Raises Funds for Charity

The BetMGM competition is by invite only for the players, and there is bound to be increased viewing figures as both Luke Littler and Luke Humphries have just been included in the line-up for this year’s event.

The Premier League will reach a huge live audience and a massive global television audience across four months, and we're delighted to welcome BetMGM as our new title sponsor. This year marks the 20th staging of the Premier League and it is already the most eagerly awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.

Matt PorterPDC Chief Executive

BetMGM Continues its Brand Awareness Drive in the UK

Since its launch in the UK market last year, BetMGM has continued with its strategy of high-profile sponsorships in the region. It has already partnered with English Premier League football clubs, including Manchester City, Wolverhampton Wanderers, and Newcastle United.

There is also a partnership with talkSPORT, the largest sports radio station in the UK jurisdiction, and BetMGM’s prominent advertising campaign across all media platforms featuring the US comedian Chris Rock.

We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.

Sam BeharUK Director of BetMGM

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