Betr Becomes Mobile Sports Betting Partner of HOFV
Newly-launched micro-betting platform Betr has signed a 10-year deal with Hall of Fame Resort & Entertainment (HOFV) to become the company's official mobile sports betting partner.
The partnership will see HOFV gain a limited equity interest in Betr revenue and sharing. The two brands will also jointly work on opportunities for cross-marketing, branding, and engagement with each other's customers.
Betr was launched earlier this week with the duo of Joey Levy, experienced sports betting veteran, and Jake Paul, a professional and social media personality with plans to offer direct-to-consumer micro-sports betting through the business.
We are excited to partner with HOFV on launching the world's first micro-betting-focused app in Ohio. Our differentiated product, combined with our sports media company built for the next generation of sports fans along with HOFV's strengths and access to unique content experiences in Ohio and throughout the country makes us confident this will be a successful partnership.
Betr joins Rush Street Interactive as partners of HOFV after the entertainment firm inked a retail deal with RSI. The leading operator attained approval for the Ohio market via a trio of state entries by Penn Entertainment, with Maryland and Missouri included in the deal.
This partnership amplifies two of our key business verticals in gaming and media to further our strategic goal of continually creating new and unique sports content and experiences for our fans and guests to enjoy.