Betway and Oddin Join Forces to Improve Esports Offers
Global online casino and sports betting operator Betway has inked a multi-year agreement with Oddin.gg.
The deal will see Oddin.gg supply its odds feed to Betway to further improve the leading sportsbook's brand offers and take it to "new heights."
Betway's partnership with the odds feeds provider will boost its expansion into the online sports betting industry. Over the last few years, the global operator has solidified its presence in the esports market by entering into sponsorships, and content marketing deals with several brands like BLAST, Milwaukee Bucks, and Beastcoast in North America.
Oddin.gg has been at the forefront of esports trading innovation for quite some time, and we are delighted to finally partner up. Oddin.gg will help us take our esports product to new heights, and we are excited to start our journey together.
Oddin.gg is a B2B supplier of eSports odds feed, risk management, and iFrame solutions. It has existing partnerships with operators in several jurisdictions, including Yolo Group, the parent company of Bitcasino and Sportsbet brands, and Russia-based BetBoom.
While many bookmakers still put business cases together to justify the betting potential of esports, Betway was the first global operator to see the undeniable trend and the potential of esports from the very beginning. Betway is by far the most recognizable, fully regulated brand within esports betting. I couldn't be more thrilled that we will be co-writing the next chapter of Betway esports, focused on an enhanced esports betting experience and user engagement. Esports bettors should be really excited!