Betway Extends Their US Presence with Flyers Multi-Year Deal
Leading online betting company, Betway has announced its latest multi-year partnership with Philadelphia Flyers, a franchise of the US National Hockey League. The new agreement will see the hockey team promoting the Betway brand by displaying the Super Group-owned company's logo on the ice and the boards during Flyers' home games.
In its press release, Betway shows great optimism about its partnership with the United States Hockey club. It looks forward to getting more coverage from the Flyers physical and social media broadcast and "huge TV viewership records" set last year.
As an organization, we focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it's going. This partnership with Betway is a great match for our organization, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we're able to provide our partners with incredible exposure and reach.
The latest agreement with Philadelphia Flyers solidifies Betway's presence and reach in the United States as the online betting giant struck alliances with two other American clubs, Philadelphia 76ers and Dallas Mavericks, last October.
Continuing the growth of the brand, we're thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio. Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia. The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products.