BGC Data Reveals Success of Safer Gambling Week

Following the UK’s Safer Gambling Week, which took place from 17 to 23 October, figures have been released that show a 21% increase in social media impressions compared to last year.

Almost 30 million impressions were made on Twitter, Facebook and Instagram in the fifth edition of Safer Gambling week, far surpassing previous records.

Several MPs and peers backed the campaign from all parties including gambling minister Damian Collins and the shadow gambling minister Alex Davies Jones. A number of famous sportspeople also supported the campaign including Harry Redknapp and John Hartson, both of whom contributed videos promoting safer betting.

The week was designed to help and build a national conversation between gambling industry employees and customers about safer gambling. There was also an effort made to introduce customers to the tools available to help facilitate safer gambling.

According to the UK Gambling Commission’s latest figures, problem gambling in the UK stands at 0.2% of the adult population, a drop from 0.4% last year.

RELATED TOPICS: Responsible Gambling