Chinese Lottery’s October Sales at an Eight Month Low
LISTEN TO THIS ARTICLE:In October, China’s lottery sales reached CNY47.34 billion, a 59.3% increase compared to the previous year.
This amount, however, represented the lowest figure in eight months. Compared to last October’s CNY29.72 billion, this year’s figure shows a significant improvement. Nonetheless, it indicated a 10.3% decrease from September’s CNY52.77 billion, indicating a downward trend. Notably, this was the lowest monthly total since February, when sales were CNY41.83 billion.
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Breakdown of Lottery Performance
Analyzing the specifics, sports lottery sales in October soared by 70.1% year-on-year, reaching CNY31.85 billion. In addition, welfare lottery sales experienced a 40.9% increase, contributing CNY15.49 billion.
Within the lottery types, betting games continued to dominate, with sales topping CNY32.23 billion. These games alone brought in CNY18.98 billion, a 67.4% rise. Digital lottery sales also saw a 15.0% increase to CNY13.70 billion.
Instant lottery sales showed the most significant growth, skyrocketing by 167.6% year-on-year to CNY11.44 billion in October. Additionally, keno games sales ascended by 47.1% to CNY3.22 billion, while video lottery sales grew by 8.0%, reaching CNY90,000.
Strong Year-to-Date Performance
Looking at the broader picture, total lottery sales from January to October amounted to CNY475.88 billion, a 53.0% increase from the same period in 2022.
Sports lottery took the lead, amassing CNY315.85 billion, up 68.2% from the previous year. Welfare lottery sales also climbed by 29.9%, totaling CNY160.03 billion. In terms of game types, betting games generated the highest sales, reaching CNY203.92 billion, marking a 90.8% increase and accounting for 42.8% of China’s total lottery sales. Digital lottery sales rose by 12.2% to CNY143.45 billion, and instant lottery sales surged by 87.8% to CNY98.23 billion.
Additionally, keno sales increased by 12.2% to CNY30.38 billion, and video lottery sales amounted to CNY1.3 million. Consistent with the October trend, all provinces in China reported year-on-year growth in lottery sales.
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