Cincinnati Bengals Name Betfred as Its Official Sports Betting Partner
Betfred has announced it is to partner with the Cincinnati Bengals, the Ohio-based NFL American Football franchise, to become the team's official sports betting partner.
This is a multi-year agreement, and as part of the deal, Betfred wants to increase fan engagement through promotions and some free betting offers.
The Bengals continue to look for exciting new ways to enhance the fan experience, and this partnership will provide additional opportunities to engage with our fans. We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday.
Ohio is due to legalize sports betting in the US state at the start of 2023, and Betfred plans to launch its sportsbook into the region when it is regulated next year. Betfred continues to grow the number of users of its sportsbook and currently operates in the six US states of Arizona, Iowa, Pennsylvania, Louisiana, Washington, and Colorado.
Partnering with the Bengals now will raise the profile of Betfred and will hopefully convert fans into real money users of its sportsbook when it goes live next year.
This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future. The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we introduce them to unique betting promotions and content throughout the year.