Dazn Bet Inks Sponsorship Deal with the PFL

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Dazn Bet has signed a sponsorship deal with the Professional Fighters League (PFL) to become its official bookmaking partner for 2023.

The deal will see Dazn Bet's branding appear in PFL's media assets and stadium promotions for the rest of the season, including on the canvas of the fighting cage. Dazn Bet will also collaborate with the PFL to offer fans original content, innovative products, and exciting experiences.

We are delighted to add DAZN Bet as an official partner for PFL Europe. With Dazn Bet, we get an innovative and dynamic partner that aligns with PFL's values and is committed to growing MMA globally through its premium bookmaking products.

Pete MurrayPFL CEO

With the partnership, Dazn Bet aims to increase its brand exposure, particularly amongst PFL and MMA fans in Europe. The betting platform launched in the UK in 2022 and is focused on expanding its services in more markets worldwide.

It's great to be partnering with PFL Europe, especially ahead of their first show this Saturday, March 25, in Newcastle. As Europe's first MMA league, they clearly share Dazn Bet's vision for putting innovation at the heart of what they do, and we look forward to working together for PFL Europe's inaugural season.

Mark KempCEO of Dazn Bet

The deal comes on the heels of Dazn Bet's content agreement with Playtech, which saw the latter provide the betting operator with its suite of gaming products, including table games and live dealers.

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