Playtech Signs Exclusive Deal with DAZN Bet To Add Gaming Titles

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Sports betting and gaming operator DAZN Bet, the betting brand of DAZN, has announced an agreement with Playtech, the iGaming and technology supplier, to integrate gaming content into its gaming platform.

This is a multi-year agreement, and under the terms of the deal, Playtech is to supply exclusive content like Casino RNG games, Table Games, and Live Casino Games to DAZN Bet.

DAZN Bet is less than a year old, and this partnership with Playtech signals the operator has a strategy of bringing tier 1 gaming content to its customer base, players on the DAZN Bet platform can expect to enjoy new premium titles.

Initially, this partnership covers the European jurisdiction and is currently active in the United Kingdom. Both parties plan to expand the collaboration in the Spain, Italy, and German markets during the year.

At Playtech, we pride ourselves not only on retaining our longstanding industry partnerships but on building new ties and innovating with fresh, new, and exciting brands. We are delighted to be working with DAZN Bet, a disruptor on the scene. We look forward to building on this momentum and finding new ways to work together as part of this exciting deal.

Shimon AkadCOO of Playtech

DAZN Bet boasts it aims to be the destination for casual sports fans and gives customers the chance to wager on the range of sports available on the DAZN sports platform.

I am delighted to partner with the team at Playtech, adding additional new industry-leading products to the brand and supporting our mission to create a new fun DAZN Bet sports betting experience.

Mark KempCEO of DAZN Bet

Related: Playtech extends partnership with Betfred to supply betting terminals.

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