Deal Inked between BETER and SoftGamings
Following a deal with BETER, SoftGamings is hoping that this can significantly expand its presence, with the former's products set to be launched across its array of operator sites.
Particularly well-known for its Live Casino games, BETER has forged a favorable reputation for itself in the online gambling industry, with its studios offering baccarat, Andar Bahar, Sic Bo, and its new Gravity Blackjack.
Arguably one of the biggest advantages for BETER is that it will mean an increased awareness of its offerings in other markets, such as LATAM, which has a considerable amount of potential.
Cohesive Synergy in Place between Both Entities
Perhaps the most beneficial selling point for BETER, apart from the obvious, is that SoftGamings shares its principles when it comes to the online gambling industry, and, as a result, this made it the perfect starting point to establish a relationship.
I'm very excited to start working with SoftGamings as I know they'll be able to get the best out of our games library.
What's more, our cooperation will undoubtedly help us strengthen and raise awareness of the BETER Live brand, whereas SoftGamings' partners will appreciate the quality content featured in our games.
Meanwhile, CRO at BETER, Yori Arami, added: "When it comes to our visions for developing the igaming market, we and SoftGamings are on the same page. Therefore, we actively encourage the use of new tools and solutions."
"Partnering with such a large game aggregator will help BETER Live increase the reach of its offering and provide unique content to the European, Latin American, and CIS markets."
It appears that SoftGamings is excited by the strength of the products available and the access they will have, in addition to how much they can help BETER enhance its growth in new markets - something that is particularly encouraging for the software provider.
Head of Partnerships at SoftGamings, Anna Lalina was especially vocal about this, explaining: "We're always very enthusiastic about innovations, as well as fresh offerings, in the igaming market and are very excited about this new partnership with BETER Live."
"We can offer them plenty of opportunities to enhance their reputation while their content will give our operators new profitable results. I hope that our collaboration with BETER Live proves to be long and fruitful."
How Is Live Casino Perceived in Developing Markets?
Perhaps surprisingly, the live casino niche of the online gambling industry is still very much in its infancy - especially in the LATAM market, indicating that the growth possibilities and the potential is significantly attractive.
This is even more so for software providers that specialize in this niche and have identified these markets as potent growth areas. Currently, most online casino operators in LATAM markets only offer table games and slots - it is only recently that there has been a considerable demand for Live Casino products, with these markets still developing.
Certainly, it is the right time for the likes of BETER to be negotiating deals with operators that have a presence in the LATAM regions, and if they can become established as an authority for Live Casino products, it can help propel its reputation in perpetuity.