Discover the IGaming Potential of Africa at the SBEA+ Summit 2023
LISTEN TO THIS ARTICLE:The 8th Annual Sports Betting East Africa+ Summit will be taking place from 13 - 14 July 2023 at Kabira Country Club, Kampala, Uganda. Take part in the iGaming event's dynamic networking.
East Africa is becoming a burgeoning region for iGaming opportunities, with five emerging iGaming hubs comprising Kenya, Uganda, Tanzania, Rwanda, and the Democratic Republic of Congo.
The region's market is rapidly growing, offering tremendous potential for operators who can navigate the unique characteristics of each country and develop tailored approaches to enter and succeed in the iGaming sector.
Live casino and mobile sports betting have become the dominant segment of the online gaming market in East Africa, driven by the widespread use of mobile devices for placing bets.
With a youthful demographic, a growing middle class, a rapid uptake of technology, and an increasing interest in live-dealer games and esports betting, the region offers significant opportunities for international operators looking to establish a foothold in East African iGaming.
In 2022, several international companies debuted in the East African market, with the debut of 888 in Kenya, Tanzania, and Mozambique making headlines.
However, early indications show that there is more than enough business opportunity for multiple operators to find success in the region.
In 2023, Sun International invested strategically in SunBet Africa, which holds licenses in Kenya. This move underscores the growing interest of international operators in tapping into the potential of East African markets.
The Sports Betting East Africa+ Summit (SBEA+) offers a unique opportunity for operators to establish connections and relationships necessary for successful iGaming business in East Africa. Scheduled networking activities such as private lunches and cocktail evenings ensure meaningful face-to-face engagement with industry leaders.
Additionally, exclusive insights from industry insiders like Jeremiah Maangi, Solomon Godwin, and Alessandro Pizzolotto provide valuable knowledge to attendees looking to grow their iGaming business in the region.
The SBEA+ Summit is an essential event for iGaming stakeholders, providing opportunities to connect with industry experts, gain valuable insights, and showcase products and services through exhibitions and sponsorship. Limited exhibition space, sponsorship opportunities, and delegate passes are available, so interested parties should act fast to secure their spot and tap into the thriving iGaming market in East Africa.
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