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DraftKings Teams Up with LeBron James for Football Insights

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Four-time NBA champion LeBron James has entered into a partnership with DraftKings to become a talent ambassador for the betting brand. Under the terms of the agreement, LeBron will leverage his knowledge and passion for football to provide insights into the game and support other football initiatives and events backed by DraftKings.

Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege. We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come.

Jason RobinsDraftKings CEO and co-founder

The collaboration will lead to more opportunities for sports enthusiasts and LeBron fans to deepen their engagement with DraftKings' range of products.

NBA Rules Define LeBron’s Sportsbook Partnerships

LeBron, fondly called ‘King James’ by his fans, is the current NBA’s all-time leading scorer with 39,747 points. He is also the first NBA player to attain billionaire status, with an estimated net worth of $1 billion. However, the king of basketball won’t be employing his basketball expertise in his deal with DraftKings primarily because of NBA rules that prohibit league players from promoting NBA betting.

However, the regulations allow active NBA players to promote sportsbooks and even have up to 1% investment in the company as long as it does not, in any way, endorse NBA wagering. This development comes a week after DraftKings appointed Marie Donoghue as its new Chief Business and Growth Officer.

Donoghue is tasked with the responsibility of spearheading growth and expansion opportunities for the company. Before joining the company, Donoghue served as the Vice President of Amazon’s US Sports Content & Partnerships Division.

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