East African Sports Betting Opportunities and SBEA+ 2023 Summit

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Africa is experiencing a surge in economic growth and development, with a rapidly expanding middle class, thriving economies, and advancements in digital infrastructure.

This transformation has created a host of business opportunities in various industries, including sports betting. In East Africa, the rise of disposable income and improved internet connectivity has fueled the popularity of sports betting among local sports enthusiasts. Recognizing the tremendous potential of this market, both local and international investors are showing keen interest in the region.

A recent survey conducted by GeoPoll, the world's largest mobile survey platform, reveals the significant impact of sports betting in East Africa. The survey findings indicate that Kenya leads the region, with 83.9% of respondents participating in gaming or betting. Tanzania and Uganda follow closely, with participation rates of 62.74% and 59.99%, respectively. Furthermore, daily betting rates are highest in Kenya (33.84%) and Tanzania (30.84%), surpassing other countries on the continent.

The survey also highlights the dominance of mobile phones for placing bets, with 88% of regular bettors in Africa relying on mobile devices. East Africa, particularly Tanzania, Kenya, and Uganda, witness high participation rates in sports betting, with Kenya ranking second in betting expenditure on the continent, just behind Nigeria.

What Do Statistics Say?

Statistics make it evident that Africa represents the next frontier of sports betting business growth. However, to succeed in this market, operators and providers must consider several crucial factors. Localization is paramount in East African countries, as profitability requires adherence to local compliance and gambling regulation.

Tailored marketing and bonus strategies are essential for ensuring customer retention and satisfaction. Additionally, utilizing lightweight platforms that optimize hardware usage and partnering with reputable mobile payment providers are crucial due to the prevalence of mobile money in Africa.

Fortunately, there is an upcoming event that can provide operators and businesses with the necessary exposure and opportunities in East African sports betting. SBEA+ 2023 (Sports Betting East Africa Plus) serves as a gateway to this lucrative market.

The summit offers a conference that covers key topics, including understanding market differences and effective appeal strategies between Africa and Europe, creative approaches for business growth in the African market, capitalizing on the rising popularity of esports in East Africa, the future of cryptocurrency payments, and exploring the potential of mobile gaming through apps.

Furthermore, SBEA+ 2023 showcases cutting-edge solutions and services featuring NOVOGAMES™ Uganda Limited. As a subsidiary of NOVOMATIC AG Austria, with extensive international experience and operations in over 50 countries worldwide, NOVOGAMES™ Uganda Limited intends to establish a slot machine assembly plant in Uganda to provide advanced technology products that meet the standards required by Ugandan and East African authorities. The company offers gambling equipment and maintenance services to all operators with a valid license issued by the Uganda Lottery Board.

Opportunity for Networking

Professionals involved in or interested in setting up sports betting operations in East Africa must seize the opportunity to attend SBEA+ 2023. This groundbreaking summit provides a platform for thought leaders, innovators, and industry experts to discuss emerging issues, best practices, and sustainable business solutions for a better future.

SBEA+ 2023 is an invaluable opportunity to capitalize on the thriving sports betting market in East Africa. By leveraging the insights, partnerships, and knowledge shared at the summit, businesses can position themselves for success in this rapidly growing industry and contribute to the economic development of the region.

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