ESA Gaming and 888AFRICA Partner to Provide Its Portfolio of Titles

ESA Gaming, the games provider, has reached an agreement with 888AFRICA to supply its games content to the online casino operator.

888AFRICA has licensed the 888Holdings brand since it was founded in March this year. This deal to receive the games of ESA Gaming fits in with its ambitious strategy to achieve quick growth throughout African countries including Kenya, Tanzania, Mozambique, and Zambia.

Under the terms of the agreement players at 888AFRICA will now be able to enjoy a range of games from ESA Gaming including titles like Fruitz & Spinz, Basketball Mine, Goal Mine, and Goal Mine World Edition. As well as Rocket Racers, the provider’s most recently launched title.

ESA Gaming will make its EasySwipe platform portfolio of games available to 888AFRICA and its customers. The EasySwipe products are primarily designed for mobile-friendly customers that are aimed at players in the 888AFRICA region.

We want to create a truly unique betting and gaming experience at 888AFRICA, and partnering with the very best content suppliers is critical to delivering that. We believe that the EasySwipe portfolio is perfectly suited to our platform and will strengthen both our sports and casino offer as we look to build market-leading positions across Africa. We look forward to working with the ESA Gaming team in the months ahead.

Christopher CoyneCEO of 888AFRICA

This deal comes as ESA Gaming is pursuing its plan of continued expansion in the African markets. As well as recent partnerships with operators in Europe, most recently Italy and Greece. Highlighted in the deal last month where ESA Gaming provided titles to Sisal in Italy.

888AFRICA is a brand with huge ambitions on the continent. We’re delighted to begin working with the team and are looking forward to playing our role in its exciting growth journey, while showcasing the strength of our highly relevant and adaptable offer.

Thomas SmallwoodHead of Marketing at ESA Gaming

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