European Gaming and Betting Association Publishes Sustainability Report 2021/2022
This week the European Gaming and Betting Association (EGBA) published its yearly Sustainability Report 2021/2022.
The report examines what progress the EGBA and its members have made in the areas of safer and sustainable gambling. The report highlighted that there was a 700% increase in the number of personalized and targeted safer gambling communications sent by EGBA members to customers in 2021.
The report aims to look at yearly progress, boost transparency, and help support a culture of safe and responsible gambling. It includes the EGBA’s sustainability highlights from the past year and information about the use of safer gambling tools, safer gambling promotion, social contributions, and so on.
Some of the key points from EGBA members were:
- The number of safer gambling communications sent to customers was up 123% year-on-year to 38 million.
- Of the safer gambling communications sent to customers, 66% of them, or 22.5 million, were personalized and targeted, up 700% year-on-year.
- 15.5 million generic safer gambling communications were sent to customers, up 9% year-on-year.
- A total of 50% of customers were using at least one safer gambling tool.
- Voluntary contributions from EGBA members to European sports through sponsorships and streaming rights payments were €499 million, up 22% year-on-year.
We’re pleased to see that our members are communicating more than ever to their customers about safer gambling and, importantly, in a significantly more personalised and targeted way. This is all part of their efforts to promote sustainability and a strong culture of safer gambling. Meaningful progress has been made, and it is pleasing to see our members reinforcing their efforts by funding more research, introducing innovative new strategies, and investing in the latest tools and technologies to promote safer gambling. The personal commitment of the CEOs to achieve this progress is vital and shows that our members take our collective sustainability drive seriously.