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EveryMatrix Gains Market Approval in Michigan

Online software provider EveryMatrix has received long-awaited approval to enter the US state of Michigan.

As a result, this means that the supplier will enjoy a content distribution deal in Michigan via Casino Engine - the company's casino integration and productivity platform. This provides well in excess of 12500 games to over 250 casino vendors in the online gambling industry and is considered to be a major asset of EveryMatrix.

EveryMatrix has received a great response in the US since going live in October with US operator BetMGM.

Michigan to Offer Great Potential for EveryMatrix

Since becoming regulated nearly three years ago, Michigan has witnessed an almost unprecedented response from its market, with its operators experiencing continued high levels of customer retention and acquisition.

The state of Michigan has established a solid framework for online gaming and delivered strong results since market opening.
We are very pleased that EveryMatrix has been granted the license approval for iGaming and expect to go live shortly with our customers.

Erik NymanPresident EveryMatrix Americas

Online gambling revenue in the 'Wolverine State' has continued to see encouraging increases, not just month-on-month but year-on-year. With the majority of the biggest online gambling firms available to the Michigan market, including the likes of BetMGM, FanDuel, and DraftKings, this relates to positive performances.

What Is Next for EveryMatrix?

Understandably, the ambitions of the software provider do not end there, with other US jurisdictions targeted in the coming months - it has already secured market entry into the states of New Jersey and West Virginia.

A careful optimism is clearly evident among board directors, though the company will be eager to make sure that progress is not prohibited by any errors. If it can continue to enhance its reputation in the states that it already operates in, plus Michigan, then this will do no harm to its future plans.

Having signed with BetMGM in October, this is a significant vote of confidence from one of the biggest players in the US online gambling market. The operator is also one of the most popular in Michigan, and this will provide a sizeable platform to build on.

The US market is also witnessing products from new software providers every month, indicating that it is highly receptive to choice, and EveryMatrix certainly has that in abundance.

Having reported a gross profit figure of €16.8m for the third quarter of the year (a 33 percent increase), as well as signaling its intentions to continue to invest in the US, there is no doubt that the mood is definitely positive.

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