EveryMatrix in 3-Year Deal That Sees BetKing Launch in Nigeria

EveryMatrix and KingMakers, the African sports betting and entertainment company, have entered into an agreement that will see the operator expand in the Nigerian markets.

Under the terms of the agreement EveryMatrix, one of the leading B2B iGaming content providers will supply BetKing, the brand of KingMakers, with its portfolio of titles in a 3-year deal.

This partnership means that players in Nigeria will now be able to enjoy a far greater suite of titles and enhance their gaming experience.

BetKing will use the CasinoEngine platform from EveryMatrix that allows the operator to combine the new offering from the provider into a seamless integration. Also included in the deal are modules from EveryMatrix, the JackpotEngine and BonusEngine, which has tools to customize player jackpots and manage rewards to boost player engagement.

We’re very proud of the partnership with KingMakers, one of the biggest players in the Nigerian market. This is part of EveryMatrix’s ongoing mission to expand our reach and our first entry in the Nigerian region, which means that its players can finally enjoy the content we offer thanks to the integration with CasinoEngine, BonusEngine, and JackpotEngine.

Stian EngerCEO of CasinoEngine at EveryMarrix

KingMakers, through its BetKing brand online and retail gaming operations, are represented in the African markets including Nigeria, Kenya, Ghana, and Ethiopia.

KingMakers also run a licensing agreement scheme that allows retail gaming operators throughout the African region to use the BetKing brand.

We are delighted to be partnering up with such a respected and successful business like EveryMatrix to provide us with a plethora of content for our Nigerian customers. We know our 3-year partnership will ensure our customers are provided with the most exciting and engaging games, and the deal will continue to solidify our ethos of being the brand where Africa Plays.

Lauren HolderHead of Gaming at KingMakers

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