Mansion Partners with Playtech to Launch Its Brands in Ontario
Mansion, one of the leading online gaming providers, has announced a partnership with Playtech in a deal that sees the gaming operator enter the Ontario market.
Mansion will go live in the Canadian region of Ontario with its brands Casino.com and Mansioncasino.com.
The agreement is actually an extension of an arrangement between both parties signed in 2020 and further integrates the gaming platform between Playtech and Mansion. Playtech will provide its IMS technology solution as the platform to power the Mansion brands.
The IMS platform from Playtech is promoted as a cross-platform management system and the benefits are that it is a turnkey solution that helps the operator to cross-sell to the player and also aims to maximize player yield and loyalty.
Mansion are extremely proud to be approved by AGCO and iGO to operate in Ontario. Ontario reinforces our focus on expanding our regulated footprint across global markets. Mansion is confident that our casino.com and Mansioncasino.com brands will be successful in Ontario and will positively contribute to the regulated igaming market and promote a safe and responsible gaming experience to Ontarians.
Shimon Akad the COO at Playtech said."At Playtech, we are on a constant journey to expand into new markets and make our products available to new players. We are delighted to have launched with Mansion in Ontario, a key market for the gambling community and us. But, more importantly, this announcement demonstrates the strength of our partnership with Mansion, which we're excited to evolve and further strengthen our partnership in the future."