Evoke Names Anne Sewell as New CPO in Restructuring Process

Evoke Plc, the global sports and casino betting operator, has announced it has appointed Anne Sewell as its new Chief People Officer (CPO), as part of the company’s recent organizational restructuring.

Evoke Plc appoints new Chief People Officer.

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Sewell joins from Dentsu one of Asia's largest advertising and media conglomerates, where she held a similar position of CPO, and has extensive experience in this field. She has comprehensive experience of working for large organizations, having previously worked for major companies such as SKY and the Kraft Heinz Company.

Evoke is the new name of the 888 Holdings group after shareholders in the company voted overwhelmingly to rebrand the gaming operator to its new name. Brands in the gaming operators portfolio include 888, William Hill, and Mr Green.

in the statement, senior management at Evoke thanked the former CPO, Mark Skinner for his contribution to the business over his years of service at the company.

I am delighted to welcome Anne as our new Chief People Officer to bolster our first-class executive team. With an incredible track record and extensive experience creating winning cultures, we are confident she is the right person to take our people strategy forward and help us unleash the full potential of our colleagues around the globe.

Per WiderströmCEO of Evoke Plc

More Business News

Evoke to Pursue a Cost-Cutting Strategy

Evoke has outlined its future strategy and is pursuing a cost-cutting agenda setting a target of £30m across the whole group. Achieving this figure will require a significant effort from the leadership team at the gaming operator, and Sewell is seen as an integral part of this process.

Earlier this year Evoke announced it would be leaving the US gaming market because it felt operations in the region were not viable, and felt this would start the process of cost-cutting in the group.

I am thrilled to be taking on this global role with Evoke and to work alongside Per and his team. This is a really exciting time for our business, and I am looking forward to being part of Evoke’s future success.

Anne SewellChief People Officer at Evoke Plc


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