Evolution Expands Portfolio with Livespins Acquisition
LISTEN TO THIS ARTICLE:Evolution Malta Holding Limited, the subsidiary of Evolution, has announced it will acquire Livespins, the live games provider, for the price of €5 million. Under the terms of the agreement, subject to regulatory approval, the deal will be completed in the second quarter of 2024. Evolution will purchase Livespins using upfront cash at hand and additional money will be based on the performance of the live streamer in 2026.
Evolution says Livespins will continue to operate as its own brand, and the acquisition fits in with its “Product Leap” strategy. This allows the games provider to give its customer base a wide-ranging and diverse portfolio of titles.
This is an unprecedented milestone for Livespins, and we couldn’t be happier to be joining the Evolution Group. We are still in the start-up phase of our business, and to attract the attention of Evolution is incredibly rewarding. It also is a reflection of all the hard work that our team has poured into this concept since we launched and the unwavering belief that this product would revolutionize the industry.
Addition of New Social Category to Evolution's Portfolio
Livespins boasts what makes it different is the studio provides live entertainment with a new type of social category offering. Players in the Livespins environment can place bets on their favorite social media platform streamers. If the streamer or influencer wins then the player who “bet behind“ will also win, which is described as giving customers a new user experience.
Another benefit of the acquisition is that the casino streamers and influencers on the Livespins platform will immediately be able to enjoy the full portfolio of titles available from Evolution.
Playing along with a streamer is a whole new way to play online casino games. This was on our roadmap, so when the opportunity with Livespins arose, things moved quickly. Bringing together the fantastic tech, processes, and know-how of the team at Livespins with Evolution’s huge game portfolio, we will provide Livespins immediately with unparalleled distribution power via our One Stop Shop (OSS) integration. Twitch, YouTube, and other platforms have proven the popularity of live streaming while playing online casino games. We think players would love to play along with them, and that will be possible now, right from the Evolution lobby.
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