Faye Williams Appointed as Enteractive Head of Account Management
Enteractive, a company specializing in iGaming retention and engagement, has announced the appointment of Faye Williams as Head of Account Management for the B2B team.
She will be reporting to the company’s Chief Business Officer, Andrew Foster, and brings with her more than seven years of experience in the fields of iGaming and sports betting. In the past, Williams has worked for companies such as Betfair, Betsson, and GiG.
The appointment comes as Enteractive is working on expanding into the US sector and a number of other regulated markets around the world.
Foster explained that over the past year, the company has seen “remarkable growth” with new clients, such as the collaboration with Kaizen Gaming and entrance to new markets, including North America. As such, he said that Williams’ appointment is “important” to helping support business growth.
I’m excited to join Enteractive as the company continues to grow as the leader in the field of reactivation and retention, working with so many of the major operators around the world. It’s a hugely important period at the moment, with the United States upping the ante for everyone in the sector, and I look forward to helping the company drive more active players for iGaming brands worldwide.
Enteractive offers a (Re)Activation Cloud platform that provides operators with easy integration of player databases, native-language sales, and more in order to offer players personalized engagement.