Former Netflix and Facebook Executive Joins PointsBet as C.M.O
One of the leading global online gaming operators, PointsBet, has announced the appointment of Kyle Christensen as the U.S. Chief Marketing Officer of the brand.
Kyle's new roles as the C.M.O include overseeing overall marketing strategy, working closely with core partners to drive product growth, and gaining one of the fastest-growing industries in the world.
He will also report to Johnny Aitken, the U.S. CEO of PointsBet.
This comes a few months after the company has appointed Aaron O'Sullivan as the new Vice President of its Online Casino Revenue.
PointsBet continues to hire the best talent in the world. Our company's growth trajectory is exciting, and Kyle will help take us to the next level. As our business evolves and in-game betting continues to be an ever-more important aspect of the premium experience we offer, upping our game and reaching our customers where they are is critical. I couldn't be more excited to welcome Kyle to our team and can't wait to see what we build together.
Before joining PointsBet, Kyle has had a successful career and gained relevant experience working at other top-notch companies like Facebook, Netflix, and National Geographic. As the head of U.S. brand and consumer marketing for Facebook, he led the company's first-ever brand marketing campaign, More Together. He also led marketing for the launch of Facebook's video platform, Facebook Watch.
While working for National Geographic, he led the digital transportation of the brand, focusing on content and communities.
His stint at Netflix saw him creating and overseeing market initiatives surrounding the business's global branding and television series, including Narcos and the shows featuring Marvel Intellectual Property. His high-profile roles at these global companies contributed to his current net worth of about 6 million dollars.
What an amazing time to be joining the PointsBet team. The sports betting industry is growing exponentially and innovating every day, reminding me of the early days of the 'streaming wars. PointsBet's unique offering, a premium experience delivered to discerning customers, is a story I'm looking forward to sharing. Thrilled to be on a team of professionals ready and willing to challenge conventional wisdom, shake up the status quo, and elevate the sports betting industry. It truly is a marketers dream.