Gaming Innovation Group Launches SweepX in the United States

Gaming Innovation Group (GiG) has unveiled SweepX, a social sweepstakes casino platform tailored for the US market.

Gaming Innovation Group’s social casino SweepX goes live in the United States.

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GiG has formed a strategic alliance with Primero Games, a prominent land-based sweepstake operator. SweepX boasts a dual-wallet system, efficient store management for redemptions and prize rewards, and advanced AI-assisted content management technology from GiG. The platform integrates GiG's well-established real money iGaming platform, which is already operational in the US, Europe, and Latin America, with a custom sweepstake back office, an AI-driven gamification layer, and a diverse library of content specialized for sweepstake casinos.

Partnership to Support Primero Games’ Expansion

Alongside the SweepX launch, GiG has secured a binding head of terms for a strategic partnership with Primero Games. This collaboration will enable GiG to support Primero Games’ expansion into the online social sweepstakes casino sector.

Primero Games, founded in 2009, is a producer of casino software and equipment. The operator manages over 50,000 sweepstakes machines throughout the US and owns Storm Games, a UK-based retail operator and content studio.

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GiG Aims for Social Casino Innovation

Speaking about the launch, Andrew Cochrane, GiG’s Chief Business Officer for Platform & Sportsbook, explained how the company is seeking to innovate within the sphere of social casinos.

SweepX is the culmination of our relentless pursuit of innovation in the online sweepstake market. Our extensive experience as a turnkey solutions provider and the robust capabilities of our technology and services have enabled us to create what we believe is the leading platform, enriched with data and AI-driven solutions in social gaming. We anticipate this will drive market growth in the US over the coming years.

Andrew CochraneGiG Chief Business Officer for Platform & Sportsbook

Barry Rutherford, the CEO of Primero Games, said that GiG’s platform will allow them to deliver “unparalleled content and gaming” to players and added that by combining their player acquisition strategy with GiG’s technology, they are “ideally positioned for success in the US market and iGaming markets worldwide.”

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