GAN Launches Casino and Sportsbook in Mexico

GAN Limited, a B2B iGaming solutions provider and B2C operator of sports betting and casino games announced that it has launched in the regulated Mexican market.

The company has gone live under its Coolbet brand. In order to enter the Mexican market, Coolbet has partnered with a locally licensed operator. This gives Mexicans a chance to place bets via its platforms and benefit from the company’s experience.

The operator promises to deliver a unique and personal experience, complete with local customer support. Coolbet has an in-house team of bookmakers that will set competitive odds on a localized sports betting menu. This means that there will be a focus on those sports events that are most popular in Mexico, such as the 2023 Mexico Open, MLB Mèxico, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, and Formula 1.

e are thrilled to be live and operating in the regulated Mexican market and bringing the award-winning Coolbet brand to local players. We expect our share of the market to grow over time, but initially, we expect both investment spend and revenue to be modest as we gain familiarity with the market. Thus far, our planned launch in Mexico has been asset-light, with limited marketing spending focused on targeted social media and digital campaigns and planned to sponsor Mexican athletes and streamers to drive awareness. We look forward to supporting our local partners as we grow our presence in this exciting market.

Endre NessetGAN President of B2C