GeoComply Data Shows Increase in In-Stadium NFL Betting in 2023-24
LISTEN TO THIS ARTICLE:GeoComply has published an analysis of in-stadium online betting during the past NFL season as well as an overview of online betting patterns during the NFL playoffs.
Since the start of the NFL Playoffs, GeoComply has seen a 24% increase in geolocation transactions and a 12% increase in active user accounts when compared to the 2022-23 season. The recent championship games saw a notable 35% increase in geolocation transactions and a 13% increase in active user accounts when compared to last season.
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Paycor Stadium Leads the Way
When looking at the 2023-24 NFL regular season, Paycor Stadium, the home of the Cincinnati Bengals, emerged as the leader in on-site geolocation transactions. It averaged a remarkable 67,000 transactions per game. Following closely were State Farm Stadium, hosting the Arizona Cardinals, and Lincoln Financial Field, home to the Philadelphia Eagles, with 64,000 and 61,000 average transactions per game, respectively.
The creation of new accounts for online sports betting also saw interesting patterns. Fans at FedEx Field were most active in this regard, averaging 695 new accounts per game. MetLife Stadium and Paycor Stadium were not far behind, averaging 438 and 374 new accounts per game, respectively.
A Record-Breaking Super Bowl
During Super Bowl LVII weekend in February 2023, GeoComply conducted over 100 million geolocation checks across 23 US states and the District of Columbia. This marked a 25% increase from the previous year, indicating a growing interest in legal sports betting during major sporting events.
Furthermore, more than 100,000 geolocation checks in and around State Farm Stadium took place during the last Super Bowl weekend. Ohio, having recently regulated sports betting, joined the top five states in terms of geolocation transactions.
GeoComply's commitment to cybersecurity is also noteworthy. The company successfully countered over 140,000 fraud attempts in the week leading up to Super Bowl LVII. Further solidifying its position in the industry, in October 2023, GeoComply received approval for its Core for Authentication product from the New Jersey Division of Gaming Enforcement (NJDGE), which is designed to improve the Know Your Customer (KYC) process on the Prophet Exchange platform.
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