GiG and Casino Operator Luckiest.com Sign a Multi-Year Agreement
Gaming Innovation Group (GiG) has signed a multi-year agreement with Luckiest.com, the casino operator, to provide a platform and develop a strategy to promote the new online casino in new regions.
GiG is a leading iGaming technology company, supplying operators with sports betting and gaming solutions. As part of the agreement, GiG will provide its award-winning products to develop a targeted strategy to achieve rapid for Luckiest.com.
Additionally, Luckiest.com hope to use the expertise at GiG to run an SEO campaign and increase the traffic and brand awareness of the website.
Choosing the right platform for this project was our number one priority, From our first conversations, GiG really bought into our vision of an exciting, personalised player experience. Coupled with the various tools and features offered by GiG, we have confidence we can build a truly unique offering.
The site will initially launch in international and emerging markets, and there is an option in the agreement for Luckiest.com and GiG to extend the partnership if successful.
I am happy to enter into this partnership with Luckiest.com. Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands. We share our values around personalisation, customer experience and the importance of traffic when building a casino brand from the ground up. We look forward to working closely with the team to maximize potential through a successful launch.