GiG Supplies Sportsbook and iGaming Platform to the Football Pools

Gaming Innovation Group (GiG), the iGaming technology company, has announced it has agreed on a long-term partnership with The Football Pools to supply its sportsbook and iGaming platforms to the United Kingdom (UK) based gaming operator. Both parties express they hope to use the GiG technology to launch The Pools online.

GiG partners with The Football Pools to launch its X-Suite platform

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Under terms of the partnership GiG will provide its cutting-edge technology SportX and CoreX services, which will power the Football Pools Sportsbook and iGaming platforms respectively. Additionally, the new Pools offering will include sports betting, casinos, and lotto products.

Before the creation of the UK National Lottery and the rise of online gaming, The Football Pools was the premier gambling competition in the UK, and the operator hopes the Pools can achieve growth by moving the competition online.

I am delighted to be able to announce this transformational partnership with GiG, at such a pivotal moment in the history of both organisations. I firmly believe this will enable us to realise the potential of ‘The Football Pools’ brand heritage, and to aggressively grow The Pools as we embrace the true digital transformation of this iconic British brand. Myself and my team have enormous faith in the ability and expertise of the GiG team, and very much look forward to a successful and mutually beneficial partnership for the years to come.

James ArnoldCEO at The Football Pools

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GiG Continues Expansion with its X-Suite Platform

The partnership marks the entry of GiG into the UK gaming market with this technology, and the provider boasts its X-Suite products launched recently are one of the reasons the business will achieve significant growth in European regions in the next two years.

The SportX sports betting service in the X-suite was launched earlier this year. it has integrated partnerships with BetMakers for horse racing and uses Sportcast for its bet-building features to create one of the most comprehensive sports betting platforms in the industry.

I am delighted that The Football Pools, a brand with such heritage in the UK market, have chosen GiG to power their ambitious online growth plans. We have gained a significant headwind with our X-Suite in regulated markets around the world since launch earlier this year, providing a springboard for us to leverage our vast wealth of experience in the UK market, a market we know extremely well, to help power revenue growth. I’m extremely optimistic about the continued success of our strategy to increase our B2B market share in key regulated European markets.

Andrew CochraneChief Business Officer at GiG


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