Entain in Strategic Move Names Charlotte Emery as New CMO

Entain, the global sports betting and gaming company, has announced it has appointed Charlotte Emery to the position of Chief Marketing Officer (CMO) for the United Kingdom (UK), having a wealth of gaming industry experience from her time at tier 1 gambling company William Hill.

Entain Welcomes Charlotte Emery as New Chief Marketing Officer

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Emery joins Entain having spent the last year working in a similar role as a CMO for Independent Consulting and Coaching Services, a consultancy company.

Her most recent gambling industry experience was with William Hill, where she served in the positions of Global Marketing Director and Chief Brand Officer for five years after joining in 2018. While at the global gaming operator, Emery played a key role in the billion-dollar sale of William Hill to Caesars Entertainment, and the European operation to the 888 Group.

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Appointment Part of Ongoing Strategic Review at Entain

The appointment of Charlotte Emery as CMO is part of a range of senior leadership changes that have occurred at Entain following a strategic review of the group operations worldwide. This has resulted in the gambling company deciding to focus on its core businesses. This has led to Entain considering selling Crystalbet.

In financial reports for 2023, the Entain group saw a rise in its net gaming revenue of 11%, however, it suffered net losses of more than £900 million., partly due to massive payments to the UK HMRC government for illegal operations in its Turkey operations. This has led to a group of investors preparing a legal compensation case against Entain, for financial losses.

I’m thrilled to announce my new role as CMO at Entain UK! Excited to dive into this opportunity, meet the team, and reconnect with a few familiar faces. Entain UK boasts a fantastic portfolio of brands in an industry I’m passionate about.

Charlotte EmeryChief Marketing Officer at Entain


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