Hard Rock and Florida Panthers Sign Multi-Year Sponsorship Deal

Hard Rock Digital, the online sports betting operator, has announced a partnership to sponsor the National Hockey League (NHL) team, the Florida Panthers, in a multiyear deal.

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The Hard Rock Bet app is the only regulated sportsbook permitted to operate in the US state of Florida and will feature a range of unique bets for Panthers’ hockey matches. Fans can also enjoy more than twenty other sports on the betting platform.

Senior management at the Florida Panthers feels the partnership will bring a whole new audience to hockey and hopes to increase the fan base of the Panthers in the local market.

We are thrilled to enter into an exciting new partnership with Hard Rock Bet. Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game.

Shawn ThorntonChief Revenue Officer of Florida Panthers

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Hard Rock Digital Signage in Stadium

Under the terms of the agreement, Hard Rock Digital will have its branding displayed through marquee signage. Additionally, the betting platform will enjoy digital branding through dasher boards.

Panthers’ fans attending the game will also be able to place an in-person wager on the match in the home stadium, at the Amerant Bank Arena.

We’re excited to join Panthers Territory and partner with the club to bring hockey fans closer to the action. With thousands of bets available on sports from around the world and live streaming of NHL games nightly on the Hard Rock Bet app, we’re thrilled to entertain hockey fans like no one else can.

Nick MenasManaging Director of Corporate Strategy at Hard Rock Digital


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