Joakim Noah Joins Rush Street as Brand Ambassador
Rush Street Interactive has announced the signing of Joakim Noah, former Chicago Bull basketball player, as the latest ambassador of its brands, BetRivers and PlaySugarHouse.
In the content deal signed by the two parties, Noah will be providing the leading betting company with exclusive weekly content and promotional posts ranging from basketball reactions to commentary on his life and charitable acts.
Also, the ex-Chicago Bulls star will grant interviews for the brands online and at various media outlets. He would also be visible at BetRivers' locations and create "on the scene" videos for his fans.
The deal will also see Noah featured in various BetRivers' ads on television, radio, and billboards.
Apart from the Chicago Bull followers, Noah's fanbase also cuts across the "Gator Nation." He played for the Florida Gators and won NCAA championships with the club in 2006 and 2007.
Noah came from a family of award-winning stars. His father, Yannick Noah, is a former world #3 tennis champion, while his mother, Cécilia Rhode, is a former Miss Sweden and a famous sculptor. Noah will be joining the likes of Bobby Valentine as the top iGaming operator's ambassadors.
Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah's Arc Foundation and the positive impact we can have on the city's youth. I look forward to joining the team to enhance the betting experience while sharing my passion for basketball.
Earlier this week, the AGCO recognized Rush Street's formal licensing application, which takes it a step closer to getting approval for the Ontario online gaming market when it launches next month.