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KingMakers Seeks to Boost Customer Acquisition with Intelitics

African gambling operator KingMakers has selected Intelitics, the marketing and analytics platform provider, to power the customer acquisition program for the BetKing brand.

The deal will see Intelitics supply its data-driven products and platform to KingMakers, who will then use it to manage affiliate and paid media activity, including real-time media campaign monitoring and player tracking.

Intelitics products will also allow BetKing’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This will help them effectively manage their campaigns and easily assess their success.

BetKing has become one of Africa’s leading sportsbooks, particularly in Nigeria, Kenya, and Ethiopia, and it will soon be launching in Ghana. The operator runs more than 20,000 betting shops in Nigeria through a network of agents. Africa as a whole is considered as a region with huge potential for the growth of iGaming and sports betting.

Allan Petrilli - Intelitics VP of Sales and Growth

We are proud to have been selected by KingMakers to power the customer acquisition efforts for its incredibly popular BetKing brand as it continues to drive growth across key African markets. Our platform has been designed so that it is easy to manage and use for both operators and affiliates, with unrivaled access to real-time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be. It is great to have made our debut in Africa with such a prestigious operator partner and we look forward to strengthening our position in the region over the coming months.

Allan PetrilliIntelitics VP of Sales and Growth

Neil Bothma, the CEO at Betking Nigeria, said that the company wants to maximize customer acquisition by using data. He explained that Intelitics “can deliver this insight in real-time allowing us and our affiliate partners to maximize customer acquisition campaigns” and added, “This is a major deal for us, and we look forward to working closely with the Intelitics team.”

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