Lucky Days Casino Goes Live in Sweden Powered by GiG

Gambling operator L7 Entertainment has gone live in Sweden with its Lucky Days brand. The online casino, which also holds a Curacao license, is powered by GiG’s platform.

The launch of Lucky Days in Sweden is the latest of several online casinos to enter the market using GiG’s technology. The company offers a number of solutions to help brands expand and these smart business decisions help GiG to constantly increase their revenue; it currently supports twelve regulated markets, and the list will soon be growing to include the US states of New Jersey and Pennsylvania and the Canadian province Ontario.

The Swedish market has enjoyed considerable growth since it was regulated. Data from H2 Gambling Data shows that the turnover in the casino vertical grew by 17% between 2020 and 2021, and a similar level of growth is expected this year. One of the main reasons for the growth is that offshore players know that the Swedish gambling regulator demands high standards of safety and fair play.

Martin Collins

At GiG, we pride ourselves in being the chosen platform of choice for regulated markets. We have been operating in Sweden from day one and continue to serve the market on behalf of many of our clients’ brands. The addition of Lucky Days further widens our footprint and highlights the ever-growing trend to embrace regulation and deliver a safer, more compelling experience for the customer.

Martin CollinsGiG Director of Sales and Business Development

A spokesperson for L7 Entertainment said that the company has been working towards its Swedish launch for a long time and explained that it would not have been possible without the work done by GiG together with L7. The spokesperson added that it “serves as a great testament to the cooperation between the two companies.”

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