Metaverse Expert Matthew Ball to Talk at SBC Summit Barcelona

SBC has announced that Matthew Ball, a leading authority on the Metaverse, is to deliver a keynote at the upcoming SBC Summit Barcelona 2022, which is taking place on 20 to 22 September at Fira de Barcelona Montjuïc.

Ball, the author of the book “'The Metaverse: And How it Will Revolutionise Everything”, has attracted praise from the likes of Tim Sweeney, Founder and CEO of Epic Games, Kenichiro Yoshida, CEO of Sony and Reed Hastings, co-Founder and co-CEO of Netflix.

In fact, Hastings went as far as saying that Ball’s work is “foundational reading” for anyone that wishes to understand the Metaverse.

Ball’s talk at the iGaming event is simply titled ‘The Metaverse’ and he will be discussing what exactly the Metaverse is, when it may emerge, the technologies behind it, and the impact it will have on day to day life.

Speaking ahead of his talk, Ball said, “The Metaverse will come to affect every person, sector, and country, creating new jobs, pass times, and business models. This is a multi-trillion dollar event - and sports betting and iGaming are likely to be among the first categories it will transform.”

In the past, Ball has worked as the Global Head of Strategy for Amazon Studios, a Director at The Chernin Group's Otter Media, and an Executive at Accenture. Today, Ball is Managing Partner of EpyllionCo, as well as a Venture Partner at the Makers Fund and the founder of Ball Metaverse Research Partners.

We are thrilled to have Matthew Ball join us at SBC Summit Barcelona. This year, we've built a dedicated conference and zone to discuss everything emerging tech, blockchain and metaverse. Matthew's status as the metaverse guru and his thought-provoking ideas turn this keynote into one of the most anticipated moments on the conference schedule. His in-depth analysis of the key technologies will inevitably bring the industry closer to the new era of the metaverse.

Rasmus SojmarkSBC CEO & Founder

The keynote panel on the Metaverse will form part of the summit’s “Emerging Tech, Blockchain and Metaverse Zone” and will take place on the second full day of the conference (22 September).

Ball has already confirmed that he will return to SBC Barcelona in 2023 to deliver a follow-up keynote on the Metaverse and its development. Tickets to this year’s SBC Summit Barcelona are currently on sale and start at €350.

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