MGM Resorts to Gain Players Branding Rights in a Deal with MLB Players

MGM Resorts International has signed a deal with the MLB Players, the association that represents the business interests of the baseball players in the major league, and the entertainment company will gain access to the players branding rights.

The agreement is a multi-year deal and makes MGM Resorts an official partner of the MLB players giving MGM the right to use group marketing rights and player branding. MGM Resorts will also provide hospitality locations for events relating to MLB players.

As part of the agreement, MGM Resorts can use the group rights of the players regarding print and digital promotions and advertisements. MGM Resorts will have a high-profile presence at the hospitality with MLB Players at the annual All-Star game.

There is also scope in the deal for MGM Resorts to allow players to become individual brand ambassadors participating in personal appearances and advertisements.

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