Mido Lotto Signs Sponsorship Deal with Oakland Roots SC

California-based lottery ticket application Mido Lotto has announced its partnership with USL Championship league football club, Oakland Roots SC.

Under the terms of the agreement, Mido Lotto will sponsor the team’s Teacher and Student Appreciation Night match against the Colorado Springs Switchbacks at Laney College in Oakland on 30 April.

Lottery Now is the parent company of Mido Lotto. The lottery app believes in giving back to society by supporting community-oriented sports teams within its jurisdiction. Some of the clubs it has partnered with include Fresno Grizzlies, the Single-A affiliate of the Colorado Rockies, and El Paso Locomotive FC, another team in the USL Championship league.

Steven Powell

We prioritize finding partners that are aligned with our club values. Once we connected with Mido Lotto, we quickly established that their organizational values aligned with ours. Mido Lotto Lottery proceeds benefit teachers, students, and schools, which is where we saw the biggest natural fit with our mission.

Steven PowellOakland Roots Chief Revenue Officer

Like other lottery applications, Mido Lotto allows customers to play the official state lottery and get tickets right from their mobile devices. Players can purchase tickets from officially licensed California Lottery retailers and manage them in the app to avoid loss. Relatively new in the industry, Mido Lotto launched specifically for Apple users in May 2020.

Rich Wheeler

We’re thrilled to be an official partner with Oakland Roots, which prioritizes using the power of sport as a force for social good in its community and beyond.

Rich WheelerLottery Now President