CT Interactive Looks to LatAm with Playtech Deal
CT Interactive has announced that it signed a “milestone” deal with Playtech that will bring its titles to the Playtech Open Platform (POP).
It will enable CT Interactive to reach a far larger audience with its games and attract a larger market share with titles such as Lucky Clover, 40 Treasures, Win storm, and Chilli Fruits. The process of integrating CT Interactive’s games to the POP has already begun, and they are expected to go live in the near future.
The deal was reached at the recent ICE Totally Gaming tradeshow, and the integration process is already underway, with the titles to launch via the Playtech Open Platform shortly.
We are delighted to have sealed the deal. We believe that our fresh content will be a valuable addition to the Playtech immersive portfolio of online slots. This is yet another important move in our strategy to deepen our international footprint, and I’m looking forward to exploring new business opportunities with Playtech.
Through the Playtech Open Platform, CT Interactive is hoping to attract the attention of major operators in Peru, Mexico and Colombia. The company explained that it is “striving” to achieve growth in additional related markets but also hopes to continue its success in new markets.
Playtech Sales and Marketing Manager Andrew Muir added, “We are happy to conclude a deal with CT Interactive. We are confident that our operators and their players will appreciate the addition of the titles to our platform.”
The latest deal comes just a few weeks after CT Interactive signed a partnership deal with Aspire Global’s Pariplay Ltd. The two agreed to extend their partnership so that it includes new markets such as Mexico, Romania and the Baltic region.