NorthStar to Expand Across Canada with New Casino Site

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NorthStar Gaming is set to roll out its online casino and sportsbook website,, across all provinces and territories in Canada in the coming weeks.

The operator has laid out plans to support its nationwide launch in Canada, and one of them is initiating a promotional campaign with the slogan "That's a Win." The campaign will be supported by Slapshot Media, the Canadian iGaming marketing and managed services firm purchased by NorthStar Gaming earlier this year.

It will span national advertising, social media, and major events to build brand awareness for NorthStar Gaming.

The operator expects the launch of its new website and promotional campaign to significantly expand its "addressable market and accelerate its growth" in Canada.

We are thrilled to take this groundbreaking step and become a truly national brand. As a Canadian company, we are confident we understand local consumers better than the large international competitors and that we offer a premium experience that best meets their needs. We expect the Canada-wide launch to be an important catalyst that drives growth in our customer base and revenues for years to come.

Michael MoskowitzChair and CEO of NorthStar Gaming

Related: NorthStar Registers for the Ontario iGaming Market

AI-Driven Personalization Meets Exclusive Content in Ontario

The campaign will showcase NorthStar Bets' gaming experience to players, including features like personalized customer service and gaming content and technology. Players can also access real-time sports news, statistics, analysis, and exclusive editorial content on the operator's betting platform.

NorthStar Bet has also integrated Artificial Intelligence features into its service to provide tailored experiences aligned with the unique preferences of individual users.

NorthStar Gaming already has a presence in Ontario. The operator launched its online sportsbook and casino, NorthStar Bets, in the province in May 2022. As the rest of Canada awaits the unveiling of NorthStar's new platform, customers in Ontario will continue to access the operator's offerings through the website.

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