Novibet to Use GiG’s Affiliate Comply Tool

Gaming Innovation Group Inc. (GiG) has announced an extension of its agreement with Novibet, the European gaming operator, for GiG Comply, its affiliate marketing compliance and screening tool.

GiG Comply gives operators such as Novibet the ability to scan websites for content including links, particular terms and phrases, and their compliance with regulatory requirements in numerous jurisdictions. It uses a rules engine to examine affiliates’ campaigns and reports back to operators on the promotional content that is being used to advertise their brands.

Operators are able to customize the tool with their own criteria and it can be adjusted so that it covers any jurisdiction-specific requirements, ensuring that operators are not in breach of their licensing conditions. It is used by several leading operators, such as Betway.

Novibet will be using GiG Comply to ensure that it stays on top of its marketing compliance by checking that affiliates are following its responsible gaming and brand requirements.

Providing an engaging yet safe and fully compliant gaming experience is the trifecta of our operations, at Novibet. We set the standards of compliance very high and as we move forward, we are confident to have built such a strong partnership with GiG. With the recent extension of our partnership, the relying GiG Comply tool will continue to support the affiliate compliance team across the regulated markets we operate in.

George GerakanakisNovibet International Affiliate Manager

Jonas Warrer, the CMO at GiG, said that they are proud of Novibet’s “trust” in GiG Comply. He added, “Extending the partnership shows that our marketing compliance tool reflects Novibet’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance.”

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