Okto and Robb Rudd Announce Partnership

Okto, the payment solutions provider, has announced a partnership with independent operator Rob Rudd.

The partnership means that Okto will extend their cashless payment product in the UK, which is used on gaming machines in pubs and clubs by means of the Okto Wallet.

Rob Rudd supply gaming machines to the hugely popular PubCo brand, so this is seen as a potentially lucrative arrangement for both parties.

Simon Dorsen of Okto had this to say about the new partnership, “We are honored to collaborate with Bob Rudd, and our agreement is a fantastic way to prepare for the trade show season starting with ACOS later this month. The team at Bob Rudd had to be convinced that our solution would meet the highest requirements of their PubCo customers and, most importantly, those of machine players.”

It has become apparent that the UK population have embraced all forms of cashless payments, so it makes sense that the gaming industry also embraces this type of technology.

The acceleration in cashless and contactless payment solutions over the last 12 months has been well documented, and one of our business philosophies has always been to drive innovation and embrace new technology to help develop increases in cash box and the customer experience. Okto is a key partner for us in helping to fulfill this, not only from a business perspective but also in terms of social responsibility and safer gambling, both of which are crucial to helping move the industry forward as a whole.

Simon BroadbentHead of Gaming Operations at Rob Rudd

The partnership came hot on the heels of a similar deal for Rob Rudd when they announced a similar partnership with Inspired Entertainment.

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