Olly Murs Signs Endorsement Deal with Heart Bingo

It looks like dancing will not be the only thing you will be doing with Olly Murs, the “Dance with Me Tonight” crooner. You will also be playing games with him as the singer and songwriter have been unveiled as the new ambassador for Heart Bingo.

The endorsement of Olly Murs as the voice and face of Heart Bingo is one of the strategies of BetVictor - a leading Gibraltar-based online gaming company, to relaunch and remodel the brand.

With over 4 and 3.6 million followers on both Facebook and Instagram, Olly Murs is no doubt a worthy fit for this position. Having been in the music industry for 12 years, Olly’s popularity as a music guru started when he finished as runner-up in The X Factor. He has since had a successful career with a track record of hit singles, and multi-platinum albums such as ‘Heart Skips a Beat’, ‘Come Dance With Me Tonight’, and ‘Troublemaker’.

Olly Murs’ partnership with Heart Bingo will involve promoting the company on various ads like television, radio, billboards, print media, online, and via his social media handles. The endorsement package also includes video content, organizing competitions for Heart Bingo players to win tickets to his shows, and a customized Olly Murs Slot game.

When interviewed, Olly Murs has this to say about his new partnership “I’m delighted to be working with Heart Bingo. I have very fond memories of taking my nanna to bingo in my early twenties and always admired the joy & community spirit around it. I’m looking forward to meeting the ‘Hearties’ and turning up the feel-good at the official home of feel-good bingo.”

The singer from Whitham isn’t the only one glad about the partnership. The Heart Bingo staff and community are too. According to Turlough Lilly, Director of eGaming at Bingo, “We are thrilled to have Olly Murs on board. He’s the perfect fit and really turns up the feel-good for Heart Bingo. We can’t wait for him to meet and get to know our Heart Bingo Community.”

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