OlyBet Partners with Euroleague Basketball for Final Four

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OlyBet has signed a sponsorship deal with Euroleague Basketball to join other partners in sponsoring the league’s Final Four tournament.

The agreement will see OlyBet gain access to the tournament’s branding in its digital campaigns. The iGaming operator will also have advertisement spaces in the arena and at the official Fan Zone of the tournament.

OlyBet will be working alongside Turkish Airlines, which currently serves as the title sponsor of the Final Four.

We are very excited to partner with Euroleague during this incredible Final Four event in Lithuania. OlyBet is the Baltic leader for sports betting and live entertainment with more than 80 locations for sports fans to play, eat and watch events. This partnership will elevate fan engagement and enhance the thrill of the game moments that world-class basketball delivers.

Corey PlummerChairman and CEO of OlyBet Group

The Final Four event is the marquee finale and the most prestigious completion of European pro basketball. The 2023 edition will hold from May 19 to 21 at the Zalgiris Arena in Kaunas, Lithuania.

This year’s edition marks the first EuroLeague Final Four on Lithuanian soil. According to OlyBet, this development complements its contributions to sports growth in Baltic states, including Lithuania, Latvia, and Estonia.

OlyBet is a key player in the industry and betting leader in the Baltic region, so having them as partners for the Turkish Airlines EuroLeague Final Four for the first time in Kaunas will be fundamental to continue offering the best possible experience to our fans in the region.

Jose Luis Rosa-MedinaSenior Director of Corporate Partnership and Licensing for Euroleague Basketball

Last month, OlyBet signed a similar agreement with CA Osasuna to become the Spanish football club’s official European partner.

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