OpenBet Expands into Bull Riding Betting Markets

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In an intriguing development, OpenBet, the leading supplier of betting odds for tier-one sports events, has announced its foray into the world of bull riding.

The company is set to feature markets and lines for the Professional Bull Riders (PBR) and its events, leveraging its sportsbook technology and services to enhance coverage of the organization.

This marks the first time that the adrenaline-fueled sport of bull riding will be available for betting, a move that is expected to bring significant benefits to the sport, including increased viewership and heightened interest in PBR events. OpenBet's collaboration with ALT Sports Data, a prominent affiliate marketing services provider, will further bolster this initiative.

The inaugural event to be covered under this new partnership will take place in Cheyenne, Wyoming on July 24-25, 2023, as part of the PBR Team Series. OpenBet will now handle the pricing and distribution of this event across sportsbooks, injecting fresh energy into the competition.

By building official algorithm and data-driven pricing and markets, we will enhance the PBR betting experience, and help drive reach and fan engagement.

Don JaquesVP of strategy at OpenBet

PBR Gains Wide Exposure

Professional Bull Riders has been captivating audiences for the past three decades, amassing a staggering 775,000 fans annually. However, accurately gauging interest in the sport has proven challenging. OpenBet's entry into the market is poised to provide a much-needed boost, bringing the sport to the forefront of the betting landscape.

Josh Baker, Chief Revenue Officer of Professional Bull Riders, wholeheartedly welcomes the partnership with OpenBet. Extensive research revealed that 89% of bull riding fans are also inclined to bet on sports. This collaboration, therefore, presents a unique opportunity for fans to wager on their favorite competition, thanks to the joint efforts of OpenBet and ALT Sports Data. Baker confidently believes that the bull riding format holds immense potential as a viable market.

As the supplier of betting odds for the world's premier sporting events, OpenBet's expansion into the bull riding arena demonstrates their commitment to diversifying their offerings and catering to a wider audience. With their expertise and technology, coupled with the passionate fan base of bull riding, this partnership has the potential to revolutionize the way fans engage with the sport.

The integration of bull riding into OpenBet's platform is set to enhance the overall betting experience while elevating the visibility of the Professional Bull Riders organization. As the collaboration unfolds, both the bull riding and betting communities eagerly await the excitement and possibilities that lie ahead.