Place Parlay Bets on Live Games with Genius Sports New Tool

Genius Sports has announced the launch of its new product called In-Play MultiBet, which will enable sportsbooks to engage with customers and grow their revenues during the FIFA World Cup.

In-Play MultiBet is unveiled ahead of the upcoming World Cup event and is powered by the highest quality AI-powered live odds, which have been tested on Genius Sports’ LiveTrading service.

The product works like a live parlay bet. It allows players to wager on a series of options after the game has begun. For instance, customers will be able to bet on every goal, corner, and more in a soccer game.

Combining same game parlays with the unstoppable growth of in-play betting is a breakthrough innovation for us and our partners. Starting with the biggest sports event of the year, the FIFA World Cup, InPlay MultiBet will enable our partners to unlock bigger margins and drive engagement between key match events and breaks.

Jack DavisonChief Commercial Officer of Genius Sports

Apart from the World Cup, players can use the InPlay MultiBet tool on other sporting events, including the English Premier League, NFL, Liga MX, FIBA basketball, and FIVB volleyball leagues.

Last month, Genius Sports inked a deal with NorthStar Bets and MaximBet. It also launched a free-to-play game in partnership with Indianapolis Colts.

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