Genius Sports to Provide Sports Data in a Deal with NorthStar Bets
Genius Sports has announced a partnership with NorthStar Gaming to provide the gaming operator with official sports data.
The data will be provided to Canadian-based NorthStar through its NorthStar Bets gaming and sportsbook app. Players using the app will have access to pre-event data for sports and live betting feeds on sports events covered by NorthStar.
Genius Sports’ world-class sports data ecosystem integrates seamlessly into our platform allowing us to provide consumers with a highly interactive, visual and comprehensive sportsbook experience, We continue to add enhancements to the NorthStar Bets App to strengthen the user experience and provide consumers with an immersive and premium gaming experience, something we know local players are looking for.
The sports events where Genius will provide the official data under the terms of the agreement include the NFL, CFL, NASCAR, EPL, MAC Football, and Basketball. The launch of this deal has been timed to coincide with the opening weeks of the NFL season.
Genius Sports signed another partnership earlier this month to supply its major sports data to the gaming operator MaximBet.
In April, Genius Sports became one of the first sportsbook providers to be officially licensed in the rapidly expanding Ontario market, This approval enabled us to partner with leading operators like NorthStar Bets who will be provided with a major competitive advantage through our leading portfolio of official data rights and products.