Play’n Go Strengthens Italian Presence via SKS365 Deal
Play’n Go has entered into a commercial partnership with SKS365 to provide the operator with its portfolio of casino games.
Through the agreement, SKS365 becomes the latest operator to offer Play’n Go titles to players in the jurisdiction. The top-tier operator will first welcome an initial 100 games from the developer, including player-favorite Rich Wilde and the Book of Dead. Before the year runs out, Play’n Go will add ten additional slots to SKS365’s offering.
It’s no secret that Italian players love Play’n GO games, so it was a priority for us to make these titles available to our loyal customers. We appreciate how Play’n GO releases a steady stream of diverse content, including games that resonate so strongly with the Italian market, such as Rocco Gallo. We’re looking forward to working closely with the Play’n GO team, so these games reach the audience they deserve.
This partnership comes two months after Play’n Go launched its titles with Lottomatica, another major operator in Italy. The Sweden-based developer entered the jurisdiction in 2018 and has since become a leading provider in the Italian iGaming market.
This partnership with SKS365 is another important step in our mission, and the addition of another top-tier Italian brand underlines just how highly regarded our content has become in Italy.
In July 2022, Play’n Go received its first US supplier license in the state of Michigan, signifying the company’s entry into the most valuable North American iGaming market.
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