PlayStar Pushes Ahead with Expansion into Indiana
A few weeks ago the online casino brand PlayStar launched in New Jersey and now the company has announced that it is set to go live in the state of Indiana and that it will be expanding its relationship with Caesars Entertainment.
The expansion into Indiana provides an excellent growth opportunity for PlayStar and the company will also be going live in Pennsylvania later this year once it has completed the licensing process.
PlayStar is aiming to provide US players with a unique gaming experience and the company hopes to secure additional market access as it becomes available.
We are delighted to have joined forces with Caesars once again, providing us access to Indiana which is forecast to be a thriving online casino market, subject to future legalization. Although it’s early days, we have seen very promising results after our New Jersey launch, and we’re very confident of replicating this in each market we enter. The addition of Indiana now, pre regulation, will not only increase our total accessible market, but also give us the chance to go live in that market from day one, standing shoulder to shoulder with our peers. We continue to seek out further market access opportunities that align to our “casino-first” product strategy.