Playtech and Ladbrokes Partner to Create New Live Game Show

Leading iGaming content provider Playtech has developed an exclusive live gaming show, “Well Well Well’ for Ladbrokes, a UK based online casino owned by Entain Plc. 

According to Playtech, the new product is state-of-the-art and will be live-streamed from its studio in Riga, Latvia. The iGaming firm asserted that the game is one of its most complex bespoke games, specifically built to give Ladbrokes players an immersive experience.

Kevin Kilminster

Ladbrokes UK chose Playtech to build this bespoke Live Game Show. We always strive to deliver bespoke games to support our partners in delivering games which support their business strategies. When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players.

Kevin KilminsterHead of Live Casino Innovation at Playtech Live

Well Well Well comes with several features, including tables like Coral Sports Area, the Elevation area, Magic 7 Blackjack, and Ladbrokes Exclusive tables. With the aid of its in-house slot studio, CR Games, the casino will also enhance the live game and fit with more bonus rounds like Rainbow Pays, Buckets of Gold, and Magic Reels.

Adam James Lahouiri

We are delighted to bring the best of our in-house slots branding to a world-class game show exclusively for the Ladbrokes brand. This cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes and CR games. What initially began as a few mock-ups I designed in June 2021 has grown into a fully-fledged live game.

Adam James LahouiriLive Casino Commercial and Product Manager at Entain

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