Playtech Extends Sony Deal to 2028 to Supply New Titles
LISTEN TO THIS ARTICLE:Playtech, the leading technology provider in the gambling industry, has announced it has signed an agreement with Sony Television to extend its exclusive partnership with the media platform by a further two years to 2028. Central to the collaboration is the Who Wants To Be A Millionaire? series of titles developed by Playtech.
Under the terms of the original five-year deal Playtech committed to initially deliver two games based on the Who Wants To Be A Millionaire? TV quiz show. The developer came up with Millionaire-themed versions of Live Roulette and Live Trivia and has recently added Video Poker Live to its portfolio.
Details of the partnership extension show Playtech will introduce new titles and familiar features to its Millionaire series and will include iconic favorites including 50/50 and Ask the Audience.
Expansion in North America
Senior management at Playtech says the extension of the agreement is part of its strategic plan to partner with popular brands in the iGaming industry and use these collaborations to drive expansion throughout North America. By using innovation and providing quality interactive gaming content Playtech believes this will mark it out from its competitors in new jurisdictions.
Both parties have plans to bring its series of titles into more new markets in North America, including expanding into several states in the US, as well as Mexico, and Canada.
Collaborating with Sony Pictures Television has been a tremendous opportunity for us. It showcases our commitment to securing top iconic brands in the game show and entertainment industry and our dedication to offering high-quality and innovative gaming options to the audience.
It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favorite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.
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